Branded by Analogy

After having thought about it a while,
my computer found Bing Crosby
and his brand. Why PX? I do not know.

I do not even know why Bing! Bing?
Is there--has there ever been--another Bing?

But what that brings to mind is quite another sign.

One roasty warm day in Portland--
it got up to 100 degrees F.--
in a land in which air conditioning is provided
by the proximity to an ocean somewhere off to the west,
I decided to hike somewhat up the side of Mr. Tabor:
a great protuberance into town a couple of blocks
east of us; something like urban Mt. Hood envy
without the attitude or altitude.

Returning to civilization,
I came down a block or two away
from the reservoir where I had begun.

God, it became evident,
does not provide proper syntax or spelling.

Or maybe God just had too many "L"s, and not enough "N"s and "E"s.

Bing Crosby, we were told in Susanville, provided the saloon owner
with enough cash to get his brand
up on the wall. They spelled his name right.

I am trying to work my way through this analogy. Unsuccessfully. No one to guide me; for me to folllow.

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